000 00680nam a22002417a 4500
003 IN-KoAU
005 20250430122127.0
008 250430b ii ||||| |||| 00| 0 eng d
020 _a9789332536623
040 _beng
041 _aEnglish
082 _a658.802/MOH/M
100 _aMohr, Jakki J.
_918738
245 _aMarketing of High Technology Products and Innovations
_cJakki J. Mohr, Sanjit Sengupta and Stanley Slater
250 _a3rd ed.
260 _aNoida
_bPearson
_c2015
300 _a542p.
650 _aManagement
650 _aProduction Management
_94469
700 _aSengupta, Sanjit
_918739
700 _aSlater, Stanley
_918740
942 _cBOOKS MBA
999 _c27660
_d27660